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Calculate advertising costs

Facebook Google LINE CPC CPM Conversion ROAS Cost Per Customer Advertising Budget Planning

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Advertising Costs Calculator

The Advertising Costs Calculator estimates a cost estimation estimate for your scenario from the quantities, rates, period, units and other assumptions requested on the page. Replace the example values with your own advertising figures and recalculate after changing an assumption. Use it to compare scenarios, then verify any current rate or fee before acting.

Calculate online advertising costs Facebook, Google, LINE Analyze CPC, CPM, conversion rate, ROAS and cost per customer Plan your advertising budget effectively

Facebook Thai average 1-5 baht

Average rate in Thailand 1-3% for e-commerce

[Advertising — AdSense]

Calculate the cost of online advertising for Thai businesses.

Online advertising is one of the most important marketing channels for businesses today, whether it be Facebook Ads, Google Ads or LINE OA. Accurate cost and return calculation will help you plan your advertising budget effectively.

Ad Cost Calculator

  • CPC (Cost Per Click) = Advertising budget ÷ Clicks
  • CPM (Cost Per Mille) = (Advertising Budget ÷ Number of Impressions) × 1,000
  • CTR (Click-Through Rate) = (Number of clicks ÷ Number of impressions) × 100
  • CPA (Cost Per Acquisition) = Advertising Budget ÷ Conversions
  • ROAS = Advertising revenue ÷ Advertising costs

Compare advertising costs across platforms.

Platform.Average CPCAverage CPMAverage CTR
Facebook / Instagram1-5 baht30-150 baht0.9-1.6%
Google Search2-15 baht-3-5%
Google Display0.50-3 baht10-50 baht0.3-0.5%
LINE OA2-8 baht50-200 baht0.5-2%
TikTok0.50-4 baht20-100 baht1-3%

* Data is average in Thai market. May vary by industry, time period and quality of advertising.

How to improve ad efficiency

  • A/B Testing: Create multiple ads, compare results to find the one with the lowest CPC.
  • Target: The more targeted you are, the higher your CTR, the lower your cost per click.
  • Track Conversion: Install Pixel/Tag to measure how many customers each baht paid back.
  • Select a suitable time: Analyze the target customer's use of the site, and time the ads.
  • Customize Landing Page: I'm going to make the customer service website load faster, the content is more CTA-oriented, and the conversion rate is higher.

Calculation example

Online clothing business set Facebook advertising budget 10,000 baht/month:

  • Average CPC 3 baht → Clicks = 10,000 ÷ 3 = 3,333 Clicks
  • Conversion rate 2% → Get customer = 3,333 × 0.02 = 67 people
  • Average value per order 500 baht → revenue = 67 × 500 = 33,500 baht
  • ROAS = 33,500 ÷ 10,000 = 3.35x
  • Profit = 33,500 - 10,000 = 23,500 baht

Frequently asked questions

What are CPC, CPM, CTR?
CPC (Cost Per Click) is the cost per click, CPM (Cost Per Mille) is the cost per impression 1,000 times, CTR (Click-Through Rate) is the click-through rate per number of impressions calculated from (number of clicks ÷ number of impressions) × 100
What is ROAS, and how is it different from ROI?
ROAS (Return on Ad Spend) is the rate of return on advertising expenses. It is calculated by revenue ÷ advertising expenses. For example, ROAS 5x means that advertising costs 1 baht are paid back 5 baht. And ROI is all costs not just advertising expenses.
How much is Facebook advertising in Thailand?
Facebook ads in Thailand average CPC is about 1-5 baht, CPM is about 30-150 baht Depending on the target group, industry, time and quality of the ad, the holiday season may be more expensive 2-3 times.
How much is Google Ads?
Google Ads in Thailand average CPC is about 2-15 baht for Search Ads depending on keyword competition and Display Ads has CPM about 10-50 baht keyword that high competition may be 30-100 baht per click
How much should the starting advertising budget be?
The SMEs in Thailand are advised to start at 3,000-10,000 baht/month to test the ads, collect data and improve. They should test at least 2-4 weeks before increasing the budget, spreading the budget to 2-3 campaigns.
Check before using results

Summary before deciding

This calculation result is suitable for preliminary planning. Actual figures should be checked from documents or official sources before making important decisions.

  • The calculation is based on the information you enter on this page.
  • Special cases may require additional information.
  • It is recommended to record or compare the results with the related tools below.
Calculation method and references

Related manuals and tools

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Notes: Advertising costs and average rates are based on Thai market data. Actual results may vary depending on industry, target group, ad quality and time period.

English calculator guide

How to use the Advertising Costs Calculator

Use this page to test a specific advertising scenario. Enter your own values in the calculator above, review the units beside each field, and recalculate after changing an assumption. The result updates the advertising costs estimate instead of relying on a generic example.

  1. Build a baseline advertising case with figures that match your situation.
  2. Run a second advertising case after changing the rate, period, quantity or other key assumption.
  3. Record the difference between the two advertising results and the input responsible for it.

Inputs for the advertising estimate

For this advertising calculation, check the quantities, rates, period, units and other assumptions requested on the page. The result is designed to show a cost estimation estimate for your scenario, not a guaranteed provider price or official decision.

How the advertising result is calculated

The calculator combines the entered quantities, rates and fixed costs to produce the displayed estimate. Reusing the same advertising inputs will produce the same estimate, which makes the page suitable for controlled scenario comparisons.

Checks for a advertising decision

Confirm any current rate, threshold or provider rule that could change the final amount. For advertising, Use the estimate to plan a household or service cost. Actual charges can differ because of provider tariffs, minimum fees, taxes, location and billing-period adjustments. Recheck the entered values and units if the result looks unexpected.

Language QA
Terminology, numeric values and calculator controls checked
Calculator scope
Cost estimation
Last English review
26 July 2026

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